Investor Ideas #Potcasts; #Cannabis News and #Stocks on the Move: Interview with Chris Rebentisch, CEO of 1933 Industries (CSE: $TGIF.C) (OTC: $TGIFF)
Delta, Kelowna, BC –October 4, 2019 (Investorideas.com Newswire) www.Investorideas.com, a global news source covering leading sectors including marijuana and hemp stocks and its potcast site, www.potcasts.ca release today’s edition of Investorideas.com potcastsCM - cannabis news and stocks to watch plus insight from thought leaders and experts.
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In today’s podcast I interview Chris Rebentisch, CEO of 1933 Industries (CSE:TGIF) (OTC: TGIFF), where we discussed the company’s most recent announcements, the SAFE Banking Act as well as the cannabis/CBD industries as a whole.
When asked about the CannHemo brand, 1933’s CBD product brand, Chris discussed the origins of the brand and how it’s developed over the years. “While we were developing, a couple years back, I went out and tried a bunch of CBD products and I just couldn’t find something that actually created an effect or caused a reaction to happen. So that was the biggest red flag for me, the quality just wasn’t there. So I set out on a endeavours to make CBD products that caused effects. If you needed it for sleep, it’s going to sedate you, if you needed it for mental focus, it’s going to make you alert and if you needed it for anti-anxiety, it’s going to calm you down. That;s really been the success behind us is the quality. How does the consumer pick you and choose you? First and foremost if the product works and the quality is there and consistent, they’ll continue to buy it. That’s been our standard is that quality will prevail.”
Since its development phase, CannaHemp has expanded to include CannaHempX, a sub segment more focussed on athletes and extreme performance. “You put this product out top the masses and you start getting feedback about what people are using it for. We saw this huge interest from people who are very athletic, who work out daily and push themselves to the max. We started to have UFC fighters and sports athletes come to us and say they were using our product but asked if we could tweak it and make it stronger. That’s how the CannaHempX brand was developed was based on the CannHemp products that we’ve dramatically enhanced.”
1933 Industries Inc. recently announced that it has commenced sales to specialty retailer Zumiez, featuring Canna Hemp X™, the Company’s action sports topical recovery cream.
Canna Hemp X™ was launched in 2018 in collaboration with Torey Pudwill, one of the world's top professional skateboarders and founder of Grizzly Griptape.
"Our focus on supporting the skate, snow, and other action and adventure sports industries is the background of the Canna Hemp X™ brand and Zumiez's unequal approach to marketing, branding and merchandising, integrating their brands with their customers' activities and interest makes it an ideal retailer for our products,'' remarked Mr. Paul Kobriger, Brand Manager for Canna Hemp X™. "We are pleased to be the first to offer CBD products at Zumiez stores as we continue to support athletes, both professional and amateur, and those seeking active lifestyles with their recovery".
With 658 stores in North America, Zumiez has a well-defined brand position with a target demographic that is synergistic with the Canna Hemp X™ line. "Zumiez offers unique, emerging and trending brands that reflect a passion for an active lifestyle,'' added Mr. Kobriger.
Discussing 1933’s development in the Nevada market, where the company recently announced commencing the flowering cycle of its cannabis plants in its new, purpose-built, indoor cultivation facility, Chris explained the benefits of Nevada over other states. “Nevada knows how to regulate an industry. They’ve been regulating gambling and prostitution for decades so they know what they’re doing when it comes to control for a regulated industry. We were the very first to get a license to cultivate and manufacture in the state of Nevada. The very first medical sale out of a dispensary in 2015, was our flower. Since then we’ve grown from a handful of dispensaries to now there are 66 actively, and there’s another 46 or so coming in the next year, and we sell to every one of them. We really established ourselves as a leader in this space and we grew year over year almost 50% from 2018 to 2019, and that was just us being professionals and executing. Now are facility is maxed out, so we’ve invested in building out our infrastructure. We just turned on the lights into a 67,000 square foot cultivation facility, which will do five times the amount of flower that we are currently doing. We’re also upgrading our extraction facility to do five times the amount that we are currently doing.”
Chris continued to discuss the long term benefits of being in a highly regulated state such as Nevada, how he has seen the sales skus change from flower to vapes to pre-rolls over the last years as well as where he sees the industry developing moving into the future.
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