Point Roberts WA, Delta, BC – February 8th, 2019 - Investorideas.com, a
leading investor news resource covering hemp and cannabis stocks releases a
snapshot reporting on the CBD market As it grows, branding becomes essential to
companies hoping to stand out.
According to Brightfield Group analysts, the CBD market is expected to
hit $22 billion by 2022, overtaking the cannabis market with $20 billion by 2020.
This is good news for most companies in the sector, but it also adds to market
saturation, which means brand awareness may be the only way to stay ahead of
the pack.
Tilray, Inc. (NASDAQ: TLRY) announced in January that they have signed
a long-term revenue-sharing agreement with Authentic Brands Group to market and
distribute a portfolio of consumer cannabis products within ABG’s brand
portfolio.
The parties will leverage ABG’s portfolio of brands to
develop, market and distribute consumer cannabis products around the world, as
and where legal, with an immediate focus on opportunities, including CBD, in
Canada and the US, subject to applicable and brand appropriate regulations.
Daniel W. Dienst, ABG Executive Vice Chairman said,
“Tilray’s unyielding focus on science, product quality, operational excellence
and innovation has allowed them to quickly emerge as a leader in the cannabis
industry. We see the extraordinary potential for cannabis in the fast-growing
health and wellness category - particularly for CBD products in the United
States and around the world - and are excited about this long-term
partnership.”
GGB Beauty LLC, a subsidiary of Green Growth Brands Inc. (CSE:GGB) (OTCQB:GGBXF) announced yesterday that it will also be working with Authentic
Brands Group and the Greg Norman brand. The Agreement is to develop a line of
CBD infused personal care products designed for active adult men and women. As
part of this arrangement, the Company will be working with Tilray Inc. as the
preferred supplier of the CBD ingredients to be used in these products.
This is the latest in a series of new developments
related to GGB's pipeline of value-creating initiatives and strategic
partnerships, including its recent distribution agreement with DSW Inc. Through
its subsidiary GGB Beauty, GGB is well-positioned to maximize opportunities in
the emerging CBD market following the recently adopted 2018 US Farm Bill.
Though not focused solely on CBD, The Supreme Cannabis Company, Inc. (TSXV: FIRE.V) (OTCQX: SPRWF) has made their brand through their
wholly-owned subsidiary, 7ACRES.
In September 2018, 7ACRES entered into a supply agreement to
provide dried cannabis to Tilray Canada Ltd., a subsidiary of Tilray Inc. (NASDAQ: TLRY), estimated to be in excess of
C$2 million.
7ACRES was recognized as the ‘Brand of the Year’ at the 2018 Canadian
Cannabis Awards presented by Lift & Co.
The Canadian Cannabis Awards celebrates Canadian cannabis,
distinguishing the people, companies, and products that make it great. 7ACRES
was selected by a panel of industry professionals across a variety of sectors
in the cannabis space. The award recognizes the enormous effort behind creating
a brand, strategy, culture, image, and impact that resonates in the public
consciousness.
"We are extremely honored to have been recognized as Brand of the
Year by the Canadian Cannabis Awards. The Team at 7ACRES works incredibly hard
and are very proud of the products and the culture we have cultivated since day
one," said John Fowler, President & Founder of Supreme Cannabis.
"Since our founding, our organization has been dedicated to ensuring the
highest quality product and innovation, developing an industry-leading team,
and incredible corporate culture."
With so much focus on the US and Canada, we can sometimes forget that
cannabis is a global industry, a fact Khiron Life Sciences Corp. (TSXV: KHRN.V), (OTCQB: KHRNF) isn’t ignoring. Khiron and Dixie Brands Inc. recently signed a binding letter of intent to establish a 50/50
joint venture to introduce a full line of cannabis-infused products to the
Latin American market. Dixie will also manufacture and distribute Khiron's
Kuida® brand of CBD-based cosmeceuticals in the United States, targeting the
growing Hispanic population, estimated at almost 60 million.
By combining Dixie's market-ready portfolio of cannabis-infused products
with Khiron's established footprint throughout Latin America, a 620 million
person market, the companies aim to capture first-mover advantage and establish
leadership in one of the world's fastest-growing cannabis markets. The
agreement also creates a framework for the development of new products and
brands tailored to Latin America, allowing Dixie and Khiron to take full
advantage of opportunities resulting from cannabis legalization throughout the
region.
Brand awareness will become essential for first market movers over the
coming months as CBD continues to gain traction. By this time next year,
companies like Green
Growth Brands or Tilray could aim to have their brands become
as familiar to consumers as Coca-Cola or Budweiser.
For investors following cannabis stocks, view our stock directory of
publicly traded CSE, TSX, TSXV, OTC,
NASDAQ, NYSE, ASX Marijuana/Hemp Stocks
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