Groundbreaking
Study On Marijuana Use Coincides With World Cannabis Day 4/20
Majority of Americans Favor
Legalization, Few Fear the Police
Toronto, ON - April 17, 2017
(Investorideas.com Newswire) Just in time for 4/20 or World Cannabis Day, DIG
Insights, a leading global research firm, has released its Cannabis Culture
Report, an extensive research initiative on marijuana use in North America
encompassing public attitudes on usage, legalization and much more.
"Our goal was to create a custom
research report that would serve as a benchmark for the growing Cannabis
industry, legislators and other interested parties," said Rory McGee,
research director, DIG Insights, Inc.
Legalization:
The majority of Americans (57%)
support legalization, and support is highest among men (61%), particularly
younger men (79%), and Millennials overall (68%). Among current users in states
where marijuana is not currently legal, 37% say they are likely to consume more
marijuana after it’s legalized.
Only 16% of Americans believe
Marijuana is "very harmful", which is lower than alcohol (27%),
processed sugar (23%) and saturated fat (33%). A majority (51%) believes
consumption can be beneficial, while only 32% believe that regular users are
less successful in life. However, 25% report having a close friend or family
member whose life was negatively affected by marijuana.
Usage:
Among the findings, approximately 2
out of every 10 Americans (22%) have used recreational marijuana in the past
year and an additional 24% would potentially use it if it became legal. Usage
is highest among people aged 18-34 (30%) and those who are making less than
$60K (27%). Nearly 11% of men in this age group report smoking marijuana daily.
Those who currently use marijuana
report they do so to reduce stress and relieve anxiety (24%) or to promote
relaxation and wellbeing (31%). Interestingly, while smoking remains the most
common form of consumption, 54% have tried edibles, indicating a growing market
opportunity for producers. Younger users are also more likely to have tried
Vaping.
Activities:
When people are high they are most
likely to watch television (52%), eat (45%), listen to music (41%), socialize
(33%) or drink alcohol (31%). Younger people were less likely to combine
marijuana with alcohol as compared to those over 35.
Purchase:
Most Americans get their marijuana by
purchasing it directly (53%), while others consume what they get from others
(26%), and 21% report having a friend or family member purchase it on their
behalf. Those that purchase typically buy a quarter ounce or less. The average
price is $10/gram. Where legal, 57% purchase at a dispensary. Most (42%),
however, purchase at someone’s residence. A large majority (73%) report feeling
very safe when purchasing marijuana and half say they’re never concerned about
police intervention.
For more information or to order a
copy of the Cannabis Culture Report for either the USA or Canada, please click
here or email 420@diginsights.com.
About the Study:
Dig Insights Inc., a market research
firm based in Toronto, Canada, conducted this study on marijuana usage and
attitudes. Responses were collected online between April 3 and 7, 2017. The
survey sampled n=1,108 Canadians and n=1,105 Americans aged 18-65 sourced from
Research Now’s leading panel. Results have been weighted to reflect census
proportions for age, gender and region in both countries. The margins of error
are +/- 2.9% in each country.
Editorial Note: For infographics,
please visit: http://www.diginsights.com/dig420.
For interviews, please contact Ann Willets at prproann@gmail.com or call (908)
433-7821.
US CONTACT:
Ann Willets
prproann@gmail.com
(908) 433-7821
prproann@gmail.com
(908) 433-7821
Watch the 420
Cannabis Investor video
More Info:
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