Cannabis Stock News- Investing in Cannabis and Hemp Stocks

Friday, April 16, 2021

#Mushrooms on the Brain: (OTC: $LRSV) (OTC: $MMEDF) (OTC: $TRMNF), (TSXV: $PSYB.V) (OTC: $TRUFF) @res_pet @mindmedco @NewWaveHolding @PSYBioLife @redlightholland

#Mushrooms on the Brain: (OTC: $LRSV) (OTC: $MMEDF) (OTC: $TRMNF), (TSXV: $PSYB.V) (OTC: $TRUFF) @res_pet @mindmedco @NewWaveHolding @PSYBioLife @redlightholland

Functional and #Psychedelic Mushrooms Continue to Dominate #Health and #Medical Trends

Point Roberts WA, Delta, BC – April 16, 2021 - Investorideas.com, a leading investor news resource covering functional mushrooms and plant-based food alternatives releases a special report on the growing dominance of both functional and psychedelic mushrooms in the current health and wellness sector, featuring Link Reservations Inc. (OTC: LRSV). Current medicinal trends and new research point to the phenomenal promise of fungi for the future of food, medicine and technology.

Read this news, featuring LRSV in full at https://www.investorideas.com/news/2021/lohas/04161LRSV-Psychedelic-Mushrooms.asp

Looking at just one single mushroom, Reishi, is used in many modern health and wellness products, according to Allied Market Research, “The global reishi mushroom market was valued at $3,096.9 million in 2019, and is projected to reach $5,059.4 million by 2027, registering a CAGR of 8.1% from 2021 to 2027. In 2019, the powder reishi mushroom segment accounted for the highest share in the reishi mushroom market size.”

Link Reservations Inc. (OTC: LRSV), a provider of wellness and cannabidiol (CBD) products for both humans and pets just recently announced the launch and availability to purchase DailyLife CBD Immune, its immune boosting functional mushroom product. Featuring a combination of CBD and a spectrum of functional mushrooms (including Lion’s Mane), the tincture will be available for sale on the DailyLife CBD website.

“It is my pleasure to announce that we have now launched our first functional mushroom product. We have been researching the power of medicinal mushrooms for some time and it is great to be able to bring to market a product that combines the power of mushrooms with the anti-inflammatory benefits of CBD. The overall goal is to offer natural products that can strongly benefit our health and, with regards to DailyLife CBD Immune, to boost and maintain a healthy immune system,” commented Rene Lauritsen, CEO at Link Reservations Inc. “Health and wellbeing have been absolutely front of mind for everyone in the past 12 months, so creating a product that can naturally benefit people is a great achievement,” he added.

DailyLife CBD Immune features an organic blend of 13 different medicinal mushrooms, including Lions Mane, Turkey Tail, Chaga, Red Reishi, Cordyceps amongst others. By focusing on a variety of mushrooms, the product is able to encompass multiple immune boosting traits and benefits. In addition, DailyLife CBD Immune also includes 250mg of hemp oil CBD extract and 100mg of vitamin C which will add to the immune boosting benefits.

“We are excited with the first launch of the functional mushroom range and we look forward to see the reception while we work on the other projects in the pipeline. We look forward to sharing more developments as they arise through press releases,” ended Lauritsen.

Link Reservations isn’t alone in pivoting off CBD wellness products into the functional mushroom category as NEW WAVE HOLDINGS CORP. (CSE: SPOR) (OTC: TRMNF), an investment issuer that provides capital and support services recently announced the launch of its first mushroom products in a new functional mushroom collection, which will live under the Way of Will brand.

Way of Will, a natural wellness brand under New Wave and known for its aromatherapy-based products, revealed earlier this year that it will be introducing a new line of functional mushroom products in the upcoming months. Further to the announcement, the company is releasing the Functional Mushroom Powder and the Functional Mushroom Capsules from the collection to the U.S. market. Paving the way to a larger collection of specialty mushroom products, the mushroom powder and capsules will be the first step in Way of Will's journey into the psychedelics space.

The product launch, featuring a house-blend of five functional mushrooms and fungi available in both capsule and powder format, aim to naturally boost immunity. They are loaded with vitamins, nutrients, and antioxidants that support a healthy immune system. The capsules are designed with ease of consumption and convenience in mind, while the powder allows for versatile use by mixing and incorporating it into foods and beverages.

"Mushrooms are gaining popularity rapidly right now, but they're not a new phenomenon in food and medicine. They have been used in certain regions of the world for centuries for a plethora of health and wellness purposes," said Willie Tsang, founder and CEO of Way of Will.

Goldman Small Cap Research, a stock market research firm specializing in the small cap and microcap sectors, recently announced that it has published a new research report on Link Reservations, Inc. (OTC PINK:LRSV).. This report carries a price target of 10 .

Looking at the psychedelic mushroom space, which has been mostly dominated by news on psilocybin, we are now just beginning to see growing interest in compounds other than psilocin in psychoactive mushroom strains. PsyBio Therapeutics Corp. (TSXV: PSYB), a biotechnology company developing novel formulations of psychoactive medications produced by genetically modified bacteria for the treatment of mental health and other disorders and a leader in the field of psychedelic research and drug development, has initiated process development of its proprietary biosynthetic formulation of norbaeocystin in collaboration with the Advanced Biofuels and Bioproducts Process Development Unit, a scale-up facility managed by Lawrence Berkeley National Laboratory, a US Department of Energy national laboratory. Norbaeocystin is an analogue of psilocybin and is not a controlled substance. The Company has commenced Phase I of this process, including analytical chemistry technical transfer to establish detection methods for fermentation products and key feedstocks and metabolites.

As both functional and psychoactive mushrooms continue to grow in popularity, much as we have seen in the cannabis industry, infrastructure and supply chains are the next hurdle the mushroom industry must look to address. Red Light Holland Corp. (CSE: TRIP) (OTC: TRUFF), an Ontario-based corporation engaged in the production, growth and sale of a premium brand of magic truffles to the legal, recreational market within the Netherlands, recently announced that its wholly-owned subsidiary, RLH Netherlands B.V., has completed the acquisition of SR Wholesale B.V., one of the Netherlands' premiere distributors for quality psychedelic truffles. In 2020, SR Wholesale generated over $2.44 Million in revenues[1], and over $822,0001 in gross profit, with approximately $400,0001 of cash and working capital currently on hand. SR Wholesale also distributes popular CBD products, cannabis seeds, smart shop items, and headshop products, among others. SR Wholesale has established a distribution network of over 400 companies that sell their products across Europe, including working with sub-distributors which provide products to over 1,000 shops in countries like the Netherlands, Germany, Spain, Czech, Greece, UK, France, and Portugal.

Founded in 2017, SR Wholesale has grown to become one of the most recognized and trusted distribution companies in the Netherlands. In connection with the Acquisition, Red Light Holland announced that Mr. Shai Ramsahai, Founder of SR Wholesale, has joined the Red Light Holland team on closing as Vice-President to oversee the integration of SR Wholesale into the Red Light Holland ecosystem, and grow the distribution business for Red Light Holland globally. The acquisition will create immediate synergies and enhance Red Light Holland's growth and expansion strategy.

"The acquisition of SR Wholesale marks the latest step in the Company's growth and expansion strategy, as we continue to move forward with a positive business outlook focused on achieving revenue growth, profitability and value creation for our shareholders. We expect this transaction to serve as a launchpad for Red Light Holland to broaden operations, create new homes for our iMicrodose packs and build brand exposure into multiple European markets. Others companies in the sector can keep telling people or assuming how people should consume psilocybin years from now, while we will continue offering people what they want right now, while concentrating on immediate revenue, profit and growth" said Todd Shapiro, Chief Executive Officer and Director of the Company. "We are quite thrilled, after months of tough negotiations and careful due diligence, to move forward as the largest legal psychedelic distribution publicly traded company in the world.[2] As well, we are truly so pleased to work closely with Mr. Shai Ramsahai, who is one of the brightest, most determined and likeable entrepreneurs I've ever come across. And he is an absolute legend in the Netherlands!"

Other companies in the psychedelic mushroom sector include MindMed (OTC: MMEDF), a clinical-stage psychedelic medicine biotech company that discovers, develops and deploys psychedelic inspired medicines and therapies to address addiction and mental illness. The company is assembling a drug development pipeline of innovative treatments based on psychedelic substances including Psilocybin, LSD, MDMA, DMT and an Ibogaine derivative, 18-MC. The Company is expanding its reach in psychedelic research and recently announced,” MindMed Announces the Publication of New Data on Personalized MDMA Dosing.”

According to Fortune Business Insights, “The global mushroom market was valued at 12.74 million tons (MT) in 2018 and is projected to reach 20.84 million tons (MT) by 2026, exhibiting a CAGR of 6.41% in the forecast period.”

As new research and developments provide mounting evidence supporting the use of functional and psychedelic mushrooms as sustainable, healthy medical and food alternatives, it seems the fantastic world of fungi will be the topic of much discussion for years to come.

About Investorideas.com - Investorideas.com is a recognized news source publishing third party news, research and original financial content. Learn about investing in stocks and sector trends with our news alerts, articles, podcasts and videos, looking at cannabis, crypto, AI and IoT, mining, sports biotech, water, renewable energy and more. Investor Idea’s original branded content includes the following podcasts and columns : Crypto Corner , Play by Play sports and stock news column, Investor Ideas Potcasts Cannabis News and Stocks on the Move podcast and column, Cleantech and Climate Change , Exploring Mining the AI Eye

Disclaimer/Disclosure :Our site does not make recommendations for purchases or sale of stocks, services or products. Nothing on our sites should be construed as an offer or solicitation to buy or sell products or securities. All investing involves risk and possible losses. This site is currently compensated for news publication and distribution, social media and marketing, content creation and more. Contact management and IR of each company directly regarding specific questions. Disclosure: this news article featuring LRSV is a paid for news release on Investorideas.com – third party (two thousand) More disclaimer info: https://www.investorideas.com/About/Disclaimer.asp Learn more about publishing your news release and our other news services on the Investorideas.com newswire https://www.investorideas.com/News-Upload/ and tickertagstocknews.com Global investors must adhere to regulations of each country. Please read Investorideas.com privacy policy: https://www.investorideas.com/About/Private_Policy.asp

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Thursday, April 15, 2021

Investorideas.com - Cannabis Stock News: True Leaf (CSE: MJ) Receives Preliminary Subdivision Approval for the Okanagan's First Cannabis Business Park

Investor Ideas #Potcast 553, #Cannabis News and #Stocks on the Move; (CSE: $XTRX.C), (TSX: $APHA.TO) (NASDAQ: $APHA), (OTC: $VSYM), (TSXV: $VIS.V)

Investor Ideas #Potcast 553, #Cannabis News and #Stocks on the Move; (CSE: $XTRX.C), (TSX: $APHA.TO) (NASDAQ: $APHA), (OTC: $VSYM), (TSXV: $VIS.V)

Delta, Kelowna, BC, April 15, 2021 (Investorideas.com Newswire) www.Investorideas.com, a global news source covering leading sectors including marijuana and hemp stocks and its potcast site, www.potcasts.ca release today’s podcast edition of cannabis news and stocks to watch plus insight from thought leaders and experts.

Listen to the podcast:

https://www.investorideas.com/Audio/Podcasts/2021/041521-StocksToWatch.mp3

Read this in full at https://www.investorideas.com/news/2021/cannabis-potcasts/04151XTRX-APHA-VSYM-VIS.asp

Hear Investor ideas cannabis potcast on iTunes

Hear the investor ideas potcast on Spotify

Today’s podcast overview/transcript:

Good afternoon and welcome to another episode of Investorideas.com "Potcast" featuring cannabis news, stocks to watch as well as insights from thought leaders and experts.

Today’s podcast is sponsored by Phyto Extractions Inc. (CSE:XTRX), an agricultural-scale cannabis extraction, distillation and product manufacturer located in Langley, BC at its co-located Health Canada Licensed Standard Processing (extraction, no cultivation), Sales (extracts, topicals, and edibles) through Adastra Labs Inc. and Analytical Testing Laboratory through Chemia Analytics Inc. Adastra Labs also has a pending Health Canada R&D license amendment.

In today’s podcast we look at a few public company announcements.

Aphria Inc. (TSX: APHA) (NASDAQ: APHA), a leading global cannabis-lifestyle consumer packaged goods company, today announced that its holders of Aphria's common shares at the special meeting of Aphria Shareholders approved the previously announced arrangement under the Business Corporations Act (Ontario), pursuant to which, among other things, Tilray, Inc. will acquire all of the issued and outstanding Aphria Shares. Pursuant to the Arrangement, the Aphria Shareholders will receive 0.8381 of a Tilray share of class 2 common stock for each Aphria Share held, while holders of Tilray Shares will continue to hold their Tilray Shares with no adjustment to their holdings.

The special resolution approving the Arrangement was required to be passed by at least two-thirds (66 2/3%) of the votes cast at the Meeting by the Aphria Shareholders voting virtually or represented by proxy at the Meeting. A total of 108,409,367 Aphria Shares were represented by proxy at the Meeting, representing approximately 34.43% of the issued and outstanding Aphria Shares. Of the total Aphria Shares voted, 99.38% voted FOR the Arrangement.

Irwin D. Simon, Aphria's Chairman and Chief Executive Officer, who will hold these same roles with the Combined Company, commented, "I want to thank all Aphria Shareholders for voting and approving the Arrangement. We appreciate their support, as we believe the business combination will create a Combined Company with a strong financial profile, low-cost production, market share leading brands, distribution network and unique partnerships,.The Combined Company will be increasingly well positioned to deliver a sustainable attractive return for our combined shareholder base."

Closing of the Arrangement remains subject to certain customary closing conditions, including court approval and the approval of Tilray Stockholders.

View Systems, Inc.’s (OTC:VSYM), Sannabis S.A.S. announced the approval by an inspector from the Colombian Institute of Agriculture (ICA) of their Seed Bank Facilities in Popayán- CAUCA, Colombia, historically the country’s top marijuana growing region. The area is known for its unique landrace strains that have been sought after for many years by European seed banks due to their unique properties. These approvals allow for the commercialization of cannabis seeds certified by the Sannabis Seed Bank.

Yesterday, the Ministry of Agriculture’s ICA performed a site visit at Sannabis Seed Bank Facilities for approvals to register as a producer of certified seeds, and to conduct Agronomic Evaluation Studies (PEA). Sannabis is happy to report that the ICA inspector has approved both, now they must wait for a final resolution from the Ministry of Agriculture to be issued before they can begin Agronomic Evaluation Studies. They were approved to study Psychoactive (>1% THC) and Non-Psychoactive (<1% THC) marijuana strains. Studies will begin with their University partners to certify the first 10 strains, including one to produce hemp building materials, such as hemp roof tiles Sannabis has developed along with a local University which have passed durability tests. These studies are necessary to be able to file a patent on these tiles.

To see a copy of the reports approving the Seed Bank Facilities, click here.

The phytosanitary studies require them to grow a test batch and measure its characteristics before coming to market in order to certify its genetics. Sannabis has registered Colombian Landrace Strains from the CAUCA department including Punto Rojo and Mango Biche.

As new countries legalize marijuana, they will need to source certified genetics from a national seed registrar such as Colombia’s ICA. Sannabis is in talks with several parties interested in working with them and will make announcements accordingly. The Ministry of Agriculture is not accepting new applications for Seed Use Licenses as of December 31, 2018.

“These approvals, and subsequent Seed Use License, will allow us to forge relationships with the many global players looking to enter the legal marijuana industry in their home countries,” stated John Campo, President of View Systems, Inc. and co-founder of Sannabis S.A.S.

“We’ve put many years of hard work towards achieving this goal and are ready to start providing certified genetics possible to customers around the World,” commented Juan Paulo Guzman, Director and co-founder of Sannabis S.A.S.

Last year, Sannabis was issued a Fabrication license, click here to see their GRANTED Fabrication and Export License for cannabis derivatives. Sannabis also received notice from the Ministry of Justice concerning their cultivation licenses, they expect to have those licenses issued once the Ministry’s minor requests have been satisfied.

Visionstate Corp. (TSX-V: VIS) announced that it has created a new corporate entity named NEXT Vision Inc., a wholly owned division of Visionstate Corp., to develop Internet of Things (“IoT”) technology for the cannabis sector. By incorporating the Company’s solid knowhow from years developing, executing and selling software solutions for any kind of facility, Visionstate identified a need in facilities that grow and harvest cannabis, and to that end has landed a $500,000 contract.

NEXT Vision Inc. will leverage off the IoT platform for the facilities management sector to create new industry sectors.

Visionstate CEO John Putters explains, “There is no question that IoT technology is increasingly becoming critical to a corporation’s operations. Whether it’s analytics, predictive maintenance, or introducing new efficiencies in operations, IoT has demonstrated returns on investment. For licenced producers, the higher the crop’s quality coupled with cost-effective solutions, the better it is for the producer overall. We are focussing our technology on bringing about those positive results.”

Recently the cannabis sector has experienced a resurgence of activity as speculation mounts that the US will likely legalize or decriminalize cannabis at a federal level. Meanwhile, the cannabis sector has proven to be immune from the effects of COVID-19, witnessing increased sales and revenues despite the lockdowns that have occurred across Canada.

The inaugural contract provides NEXT Vision Inc. the ability to develop a tailored IoT solution for the cannabis sector. It includes introducing new sensor equipment, designing communication protocols between sensors, and developing robust data and analytics that provide insight into the efficiency of operations. Monitoring processes and equipment within larger licenced producers will include lighting, heat, and other environmental conditions, as well as standard procedures that are required to be met by the producers.

BC Hop Company Ltd. announced that it has successfully closed a non-brokered 100% acquisition of Flow Scientific Ltd.

Flow Scientific has been paving the way in the terpene industry since 2016 by creating authentic products that are of the highest quality in their raw form. Flow Scientific is the innovative secret behind the custom aroma, flavour and differentiation of dozens of consumer-packaged goods in the Cannabis 2.0 and 3.0 marketplace. Leading Canadian and American cannabis and agri-food companies rely on Flow for their innovation and reliability. Leading the industry with transparent and full disclosure on ingredients, Flow takes the fear out of inquiries by Health Canada or other oversight agencies with their all-natural botanically derived terpenes.

"As part of BC Hop Company's ongoing expansion beyond hops into industrial hemp, we are thrilled to bring the Flow Scientific team into the growing BC Hop Company Ltd. family. By combining forces, we are taking our partnership in hemp derived terpenes to the next level. We are excited about our ability to serve not only the Canadian brewing, cannabis and agri-food market, but also to serve emerging terpene markets worldwide." commented CEO, Dwayne Stewart.

Terpenes are nature's flavour and aroma creators and are a critical part of the product experience for consumers. Naturally derived terpenes are critical to the effectiveness of recreational and medical cannabis products, as well as other consumer packaged goods categories. This acquisition significantly expands BC Hop Company's portfolio and potential in this new and growing market.

Once again, today’s podcast is sponsored by Phyto Extractions Inc. (CSE:XTRX), an agricultural-scale cannabis extraction, distillation and product manufacturer located in Langley, BC at its co-located Health Canada Licensed Standard Processing (extraction, no cultivation), Sales (extracts, topicals, and edibles) through Adastra Labs Inc. and Analytical Testing Laboratory through Chemia Analytics Inc. Adastra Labs also has a pending Health Canada R&D license amendment.

Investor ideas reminds all listeners to read our disclaimers and disclosures on the Investorideas.com website and that this podcast is not an endorsement to buy products or services or securities. Investors are reminded all investment involves risk and possible loss of investment.

Learn more about our cannabis podcasts at https://www.investorideas.com/Audio/Potcasts.asp

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About Investorideas.com - News that Inspires Big Investing Ideas

Investorideas.com is a recognized news source publishing third party news, research and original financial content. Learn about investing in stocks and sector trends with our news alerts, articles, podcasts and videos, looking at cannabis, crypto, AI and IoT, mining, sports biotech, water, renewable energy and more. Investor Idea’s original branded content includes the following podcasts and columns : Crypto Corner , Play by Play sports and stock news column, Investor Ideas Potcasts Cannabis News and Stocks on the Move podcast and column, Cleantech and Climate Change , Exploring Mining the AI Eye .

Disclaimer/Disclosure: Investorideas.com is a digital publisher of third party sourced news, articles and equity research as well as creates original content, including video, interviews and articles. Original content created by investorideas is protected by copyright laws other than syndication rights. Our site does not make recommendations for purchases or sale of stocks, services or products. Nothing on our sites should be construed as an offer or solicitation to buy or sell products or securities. All investing involves risk and possible losses. This site is currently compensated for news publication and distribution, social media and marketing, content creation and more. Disclosure is posted for each compensated news release, content published /created if required but otherwise the news was not compensated for and was published for the sole interest of our readers and followers. Contact management and IR of each company directly regarding specific questions. More disclaimer info: https://www.investorideas.com/About/Disclaimer.asp Learn more about publishing your news release and our other news services on the Investorideas.com newswire https://www.investorideas.com/News-Upload/ and tickertagstocknews.com

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Wednesday, April 14, 2021

Investor Ideas #Potcasts 552, #Cannabis News and #Stocks on the Move; (CSE: $XTRX.C), (TSX: $HEXO.TO), (TSX: $VLNS.TO) (TSX: $WEED.TO) (NASDAQ: $CGC) (TSX: $FAF.TO)

Investor Ideas #Potcasts 552, #Cannabis News and #Stocks on the Move; (CSE: $XTRX.C), (TSX: $HEXO.TO), (TSX: $VLNS.TO) (TSX: $WEED.TO) (NASDAQ: $CGC) (TSX: $FAF.TO)

Delta, Kelowna, BC, April 14, 2021 (Investorideas.com Newswire) www.Investorideas.com, a global news source covering leading sectors including marijuana and hemp stocks and its potcast site, www.potcasts.ca release today’s podcast edition of cannabis news and stocks to watch plus insight from thought leaders and experts.

Listen to the podcast:

https://www.investorideas.com/Audio/Podcasts/2021/041421-StocksToWatch.mp3

Read this in full at https://www.investorideas.com/news/2021/cannabis-potcasts/04141XTRX-HEXO-VLNS-WEED-CGC-FAF.asp

Hear the investor ideas potcast on Spotify

Hear Investor ideas cannabis potcast on iTunes

Today’s podcast overview/transcript:

Good afternoon and welcome to another episode of Investorideas.com "Potcast" featuring cannabis news, stocks to watch as well as insights from thought leaders and experts.

In today’s podcast we look at a few public company announcements.

But first, New Frontier Data (https://newfrontierdata.com), the authority in data, analytics and business intelligence in the global cannabis industry, in partnership with Mantis Ad Network, a leading advertising network dedicated to the legal cannabis industry, released its latest industry report, 2021 U.S. Cannabis Consumer Evolution: Archetypes, Preferences & Behaviors.

The report delivers New Frontier Data’s third edition of in-depth and comprehensive analysis of cannabis consumption and purchasing habits, layered over hundreds of millions of social and demographic data points, to guide and empower brands, operators, advertisers and investors looking to activate, monetize and capitalize on the emerging market’s explosive growth.

Presenting a much-anticipated new set of cannabis consumer benchmarks, the study redefines cannabis consumer behavior in the U.S. at an inflection point in the global industry’s growth, to present the 10 most critical cannabis consumer profiles that brands and advertisers need to understand to best engage with the evolving and expanding cannabis consumer group.

“The cannabis consumer, as a new target demographic, is now an attractive and lucrative consumer group that FMCPG brands, from fast food to lifestyle, are not just interested in, but actually need to connect and engage with as a critical growth and competitive planning variable,” noted New Frontier Data Founder and Executive Chair, Giadha A. DeCarcer. “Our data collection and research over almost a decade delivers actionable intelligence to activate this booming market. As the nexus of global cannabis data, delivering trusted, reliable, unbiased reporting, we embrace symbiotic relationships with reputable and responsible data partners worldwide.”

Key Findings of the Report Include:

Medical vs. Adult Use:

● Key insights for behavioral targeting: Wellness, relaxation and stress relief are cited as primary reasons for adult consumption.

● Expanded opportunities for brand specialization: 42% of consumers self-identify as primarily or exclusively medical, while 58% identify as recreational.

Flower vs. Non-flower Preferences:

● Importance of product diversification: Consumption methods vary widely with 60% ingesting edibles over joints (49%), pipes (34%) and vaporizers (34%).

● Capitalizing on demographic insight: The most lucrative cannabis consumer groups are between the ages of 21 and 35, twice as likely to use both flower and non-flower forms (e.g., edibles or vapes).

Purchasing Habits:

● Impact of social acceptance and legal access: Annual adult use has risen 77%, from 10.4% to 18%, since 2002.

● Opportunity for customer loyalty programs: Only 54% of brick-and-mortar and delivery service shoppers buy from the same business.

Supplementing this report, New Frontier Data will conduct a Free Industry Briefing on Thursday, April 29th at 2:00 PM ET. Register Here: https://hubs.la/H0KL2KG0

A FREE copy of the 2021 U.S. Cannabis Consumer Evolution: Archetypes, Preferences & Behaviors report can be downloaded here: 2021 U.S. Cannabis Consumer Evolution (newfrontierdata.com)

Truss Beverage Co., the joint venture of Molson Coors Canada and HEXO Corp. (TSX: HEXO) (NYSE: HEXO) is making another splash in the beverage category with the introduction of six new products to its existing brand offering.

The six new products will be rolling out to retailers over the next few months and arriving just in time for summer, the largest adult-beverage season of the year. While cannabis beverages were in their infancy in Summer 2020, the arrival of new flavours continues a year of category-defining product development for Truss. With awareness of the category at an all-time high amongst potential cannabis consumers (87 per cent), Truss expects Canadians to embrace cannabis beverages throughout the summer of 2021 and beyond.

"Eight months ago we launched the largest and most diverse portfolio of cannabis beverages in the industry. Today we're back, adding a whole new line-up of innovation and increasing our offering in Canada by an additional 50%," said Scott Cooper, President and CEO of Truss Beverage Co. "With summer approaching, the biggest adult beverage market of the year, this is great news for legal age consumers."

Proudly made in Belleville, Ontario, the new CBD and THC products are full of flavours inspired by the approaching summer season, as well as feedback and insights gathered from Truss' community of consumers:

● House of Terpenes™ Valencene & Sparkling Tonic

● XMG™ Citrus and XMG™ Watermelon

● Veryvell™ Honey Green Iced Tea

● Little Victory™ Lemonade

● Mollo™ 5 Lime

"We're delighted with the reception to the portfolio to date," said Scott. "We've sold over two million units and took leadership of the category in early 2021 with a 43 per cent market share. The category shows no signs of slowing down and we expect it to continue to evolve and grow well into the remainder of 2021."

Since the legalization of cannabis 2.0 products, cannabis beverages have become a welcome option for consumers, for offering both consistency and an alternative way to consume cannabis. 44 per cent of current legal age Canadian cannabis consumers say they will buy beverages in addition to other cannabis products, and 35 per cent consume cannabis beverages because it means they don't have to smoke.

"The summer season is a huge buying opportunity for the cannabis beverage category," said Lori Hatcher, Head of Marketing at Truss Beverage Co. "We've worked in close collaboration with our community of consumers and budtenders to bring together a selection of fresh, new beverages made with natural flavours that are perfect for those outdoor summer occasions. We're so excited to bring these to market over the coming months and to see the reception from consumers as they continue to navigate this fast-evolving category."

Everyone's experience with cannabis is personal, so for Canadians of legal age starting to explore cannabis beverages this summer season, Truss advises to start low and sip slow.

Products from the Truss Beverage Co. lineup are available at authorized local cannabis stores and authorized online retailers. The new products will begin rolling out over the next four months. To learn more, visit www.TrussBeverages.com.

The Valens Company Inc. (TSX: VLNS) (OTCQX: VLNCF), a leading manufacturer of cannabis products, today announced the launch of nūance CBD bath bombs. The bath bombs will join nūance's lineup of premium wellness products developed with trusted ingredients and designed to provide consumers customizable self-care experiences.

Each nūance bath bomb is crafted with all-natural plant-derived essential oils and infused with 100mg of premium CBD. Designed for ready-to-use self-care at home, consumers can simply drop the CBD bath bomb in warm bathwater, relax and take in the aromatic scents. Currently the largest bath bombs available in the Canadian recreational market with two minutes of fizz, the products are offered in two formats, including:

● Soothing Eucalyptus, infused with eucalyptus essential oil to refresh the senses, now available in Ontario and British Columbia and expected to be coming soon to Alberta

● Revitalizing Grapefruit, infused with Citrus Paradisi peel essential oil to awaken the senses, now available in British Columbia and expected to be coming soon to Alberta

"We are thrilled to introduce nūance bath bombs to the market when now more than ever we are all looking for new and innovative ways to indulge in at-home self-care," said Tyler Robson, CEO, Co-Founder and Chair of The Valens Company. "These products represent the first Valens-manufactured topicals in the market, created with the same commitment to excellence and quality as our other leading products in various next generation categories. We look forward to introducing a variety of innovative and highly customizable products exclusive to the wellness category, in collaboration with our partners over the course of 2021."

Additional nūance wellness products are expected to launch in the coming quarters, including balm, menthol rub, soft chews and honey. This also includes a new variety of bath bombs, such as the 1:1 CBD/THC artisanal mini bath bomb four-pack pairing of two classic complementary scents, which can be used individually or in combination for a highly customizable user experience.

Canopy Growth Corporation (TSX: WEED) (NASDAQ: CGC), a world-leading diversified cannabis, hemp, and vaporization device company, announced the launch of Vert, the Company's first Quebec-exclusive brand. The first two strains to launch under the Vert brand are 'Green Cush' and 'Sour Kush', which will be sold via the Société québécoise du cannabis (SQDC) in dried flower and pre-roll joint formats. Vert Green Cush is a sativa-dominant strain and Sour Kush is an indica-dominant strain.

"At Canopy Growth, we understand the importance of providing the Quebec market with a regionally-exclusive brand," said Kelly Olsen, Vice President of Global Flower Business at Canopy Growth. "Vert cannabis is grown by an experienced community of Quebecois cultivators. We're excited to bring a new offering of local cannabis flower to SQDC shelves."

Vert Green Cush and Sour Kush are cultivated at Vert Mirabel, a fully licensed, hi-tech greenhouse located in Mirabel, Quebec that is jointly owned by Canopy Growth and partner Les Serres Stéphane Bertrand Inc., a multi-generational greenhouse operated in the province. Vert Mirabel is one of Canopy Growth's primary cannabis cultivation facilities and plays a role in providing locally-grown cannabis for the Quebec market - cementing the company's production footprint in the province. The facility employs more than 200 people in the Mirabel region in key roles ranging from growers to production managers.

"The operation of our Vert Mirabel facility is guided by a team of incredibly passionate growers that are dedicated to bringing locally grown cannabis to Quebec," said Sylvain Miron, Director, Vert Mirabel. "This product is truly a fusion of Canopy's cannabis expertise with the Vert Mirabel team's multi-generational knowledge in greenhouse operations."

Fire & Flower Holdings Corp. (TSX: FAF) (OTCQX: FFLWF) in collaboration with artist Amr Elkouedy, Angry Butterfly, announced creating an original piece of digital art using Non-Fungible Token (NFT) technology. The piece is titled Non-Fungible Toke, in playful reference to 420, the annual celebration for cannabis enthusiasts on April 20.

"Fire & Flower is leading digital innovation in the cannabis industry, including the first Non-Fungible Toke," said Lisa Mazurkewich, Vice-President, Marketing, Fire & Flower. "Customer connection is part of our brand DNA, which is why we strive to develop creative ways to engage with our community."

The digital artwork is a looping billow of multi-coloured smoke encased in glass, similar to a display case found in an art gallery or museum. The bidding will start at $4.20 today on Rarible and close on April 20, 2021 at 4:20 p.m. EDT. All proceeds from the sale will be donated to Second Harvest, the largest food rescue charity in Canada, and Less to purchase a carbon offset and help neutralize the carbon footprint of blockchain technology.

"As a new agency, we like using new technology and new design tools," said Erin Kawalecki, Partner & CCO, Angry Butterfly. "But the goal is always to combine innovation with an element of playfulness, which we think this NFT represents. We're lucky to have clients with the same mindset."

The highest bidder of Non-Fungible Toke will have ownership of the digital artwork and it cannot be replicated or reproduced, due to the Ethereum blockchain network that supports it.

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