Investor Ideas #Potcasts; #Cannabis News and #Stocks on the Move: Interview with Derek Thomas, VP of Business Development at Veritas Farms (OTC: $VFRM)
Delta, Kelowna, BC –August 6, 2019 (Investorideas.com Newswire) www.Investorideas.com, a global news source covering leading sectors including marijuana and hemp stocks and its potcast site, www.potcasts.ca release today’s edition of Investorideas.com potcastsCM - cannabis news and stocks to watch plus insight from thought leaders and experts.
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Today’s podcast features an interview with Derek Thomas, the VP of Business Development at Vertis Farms Inc. (OTC: VFRM), where we discussed Veritas’ recent distribution agreement with Kroger (NYSE: KR), the CBD market in general as well as how Veritas has helped separate themselves from other companies in the space.
Veritas Farms, Inc. is a vertically integrated agribusiness focused on producing superior quality, whole plant, full spectrum hemp oils and extracts containing naturally occurring cannabinoids. The Company currently owns and operates a 140-acre farm and production facilities in Pueblo, Colorado, and is registered with the Colorado Department of Agriculture to grow industrial hemp. The Company markets and sells products under its Veritas Farms™ brand and manufactures private label products for a number of leading distributors and retailers. The company most recently announced significantly expanding its social media influencer partnerships.
Since launching its social media influencer partnership campaign in mid-2018, the program has been a driver of revenue via the Veritas Farms ecommerce website, grown brand awareness, and helped educate consumers and the general public about the benefits of its Farm-to-Home™ full spectrum hemp oil products.
The recent expansion of the already robust campaign saw an increase of monthly partnerships to over 30 influencers with a combined 25 million followers for the month of July 2019. Notable macro-influencer partnerships include vegan and eco lifestyle influencer Sara Underwood with 9.2 million followers, an animal rehabilitation facility that shares its chronicles through Juniper The Fox with 2.8 million followers and healthy lifestyle expert Diary Of A Fit Mom with 1.2 million followers. Other impactful partnerships include a rising R&B star with 8.1 million followers, a prominent producer/entertainer with 1.4 million followers, an orthodontist with 680,000 followers, and a popular sex therapist with over 1 million followers.
Derek commented, “We are excited to continue to grow our social media influencer partnerships that have proven to be an effective marketing platform for Veritas Farms. Partnering with innovative social media influencers that share our passion for full spectrum hemp oil helps to grow brand awareness and builds a strong community of educated Veritas Farms advocates. It’s a strategy that drives online traffic and revenue but also supports retail sales and overall brand recognition.”
When discussing the future of the CBD market and how Veritas plans to keep its product catalogue current Derek commented, “I think you’ll continue to see new types of subcategories. Topicals in terms of beauty both for men and women are really going to continue to grow, and you're also going to see Pet products continue to grow. The medium term is going to be the addition of topicals, personal care and lots of pet products. I think in the long term you’re going to see a lot of the science really start to play in product development. CBD is really the first cannabinoid category consumers gravitated to and that’s what a lot of brand names have built around now. But over the next couple of years you're really going to start to hear about CBN, CBG, CBC and all these other cannabinoids, that are really equal in their value and efficacy, we just haven't really heard a lot about them yet. Also as we are able to do more white papers and clinical trials, you’re going to start to see profiles targeted for certain conditions. That’s going to be a really exciting time in the industry but that’s more medium to long term.”
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